Mind Taffy Design Digital Marketing Wow!Factor allows our client marketing message to stand far apart from the crowd. Last year TYCO Electronics hired Mind Taffy Design to create their ELOtouch Systems Branded i3D HD TouchScreen Product Demonstration Multimedia Content, in the form of two BrandGames, which were then utilized this year at industry tradeshows and product demonstrations. The brandGames played on Tyco's new ELOtouch HD LCD TouchScreens using the Windows Operating System from Microsoft.
The primary product marketing objective of this particular product demonstration i3D software was to demonstrate the high quality of TYCO's 24-bit LCD display in real-time while showing the responsiveness of their touchscreen overlay technology. Hand-coded MindTaffy new media content accomplished this objective using the most advanced capabilities of the touchscreen (mouse or cursor drag operations) and kept the entire rich media product demo deliverable within a 2MB data footprint. The BrandGame features animated 3D gameplay elements, particle systems, and the WOW!Factor necessary to peak the public's interest in the product, as well as in-game brand logo placement reinforcing ELO's unique brand identity.
Leading-Edge Product Marketing can be done via a number of proven new digital technologies, including the internet, virtual worlds, Acrobat3D PDFs, in-store kiosks or e-signage, e-books, tradeshow multimedia, i3D product visualization, 3D adverGames, RingTones, E-Learning, Desktop Wallpaper or i3D Windows Screensavers.