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Mind Taffy Design New Media for E-Mail Promotion yields interactive 3D animation using only a few kilobytes of data overhead. This allows our clients to send an unmatched visual product or technology demonstration via compact E-Mail attachments, using an industry standard file format such as Adobe's Acrobat 3D PDF, XHTML, Flash or animatedGIF.
E-Mail is slated to become one of the most significant avenues for brand promotion and product marketing, as it allows campaigns to be delivered quickly and virally.
The measure of the impact of the campaign graphics relative to the amount of kilobytes transferred is important because bandwidth costs money, and low-data high-impact graphics are imperative for a successful e-mail promotional campaign.
We use no plug-ins for our e-mail rich media production, using video, animation and image formats that are already within the browser and e-mail software. We can optimize new media designs to exact a 100% to 1000% reduction in filesize, yielding better throughput, a higher chance of successful reception and viewing, and vastly lower monthly server data-transferred charges. In fact, the reduction in data transferred charges for our high volume clientele will more than offset the cost of rich media data optimization service.