The Current Revolution in retail product marketing and brand promotion involves the deployment of visually impactive electronic digital media within the retail environment.
This often comes in the form of Exciting Rich Media Digital Signage, usually located at the Point of Sale (POS) or the Point of Purchase (POP) found within the retail environment. Other multimedia, such as counter-top interactive DVD product information applications or "attract loop" multimedia outside the retail environment, are also becoming increasingly common in the retail brand promotion, end-user training, and product marketing equations.
Some retail outlets are now starting to network digital signage, taking advantage of centralized rich media deployment and higher visibility through an increased number of plasma or DLP projector "signs."
The future of retail multimedia X!Factor includes sleek counter-top DVD media players with custom content, Immersive 3D applications using advanced input hardware, 3D audio, infra-red beamed content, hidden DLP projectors, in-store kiosks, and i3D brandGames that yield discounts or merchandise as prizes.